“Color is a power which directly influences the soul.”
– Wassily Kandinsky
The origin of colors might be shrouded in mystery, but their effect is astonishingly fantastic. Scientifically, color is produced by light, which is a form of energy. Light is also deemed to be one of the most potent healing sources. The lack of light can affect the Hypothalamus and Pituitary glands, causing drastic changes in the release of hormones such as melatonin. This, in turn, can majorly disrupt the normal sleep cycle. Some colors have a calming effect while some have more of an energizing one. Over the years, the term color therapy has been raging over the internet. However, the positive vibes delivered from colors are still entirely unexplored.
In 1666, Sir Issac Newton narrated the prism experiment leading to the mixing of colors. He was the initiator of the brilliant color wheel used by artists and painters. Newton demonstrated a conceptual arrangement of colors where he formed an outer circle with the primary colors and an inner ring with their complementary counterparts. This arrangement showed the optical contrast between different colors, and how they can be used harmoniously to enhance the art.
From time to time, we feel anxious in a dull room, sudden negative vibes kick in, and we feel upset. The conditions are opposite when the room is painted a bright color, such as blue. Colors have been known to influence mood in a significant way. Red markings on answer sheets bring out fear and anxiety in students, according to a study conducted on 71 college students. Reports state that blue light helps people relax. Countries like Scotland and Japan are now using blue lights on streets to prevent suicides. The effectiveness of this is questionable, but there has been a marked decrease in suicide rates in areas near these blue street lights.
Research suggests that red light is crucial for better sleep. Red light therapy has been considered for the treatment of insomnia and other sleep disorders. Most of us spend hours on end using our electronic devices. The blue light emitted by these screens can hinder our body from winding down at night. Whereas, red light has a lower color temperature, helping the body maintain its regular circadian clock. Red light therapy is also beneficial for people suffering from migraine headaches, PTSD episodes, and cognitive disorders.
Colors have an enormous impact on the food we eat, the clothes we wear, the choice of bedroom color, and even the products we buy. Lemon drinks are not sold in bottles that are colored pink, which often resembles a strawberry. Manufacturers keep that in mind while designing their products. Smartphones are promoted with appealing colored back covers to attract users. Designers play with color to draw the customer’s attention, and most advertisements make their products as bright and attractive as possible.
Here is a short description of some trendy colors used everywhere.
- Creates a sense of emergency.
- It is used to depict sales.
- Mostly used as food coloring to indicate spicy food.
- Triggers the nervous system for flight or fight action.
- Used by artists to portray anger and violence.
- Preferred as a warning sign to indicate heat and danger.
- Traffic lights use red as the stop signal.
- Connected with local products, tranquility, and nature.
- Provides a feeling of relaxation.
- Used for promoting tree plantation campaigns.
- Stimulates harmony.
- Used in marketing to show growth.
- The green light is the traffic signal for “Go”.
- Associated with peace and purity.
- Sparks creativity.
- Projects neutrality.
- Brightens up the room even in dull light.
- White lights are used in conventional lighting systems.
- Often used to depict snow and winter season.
- The white pigeon and white flag were historically used in wars to request ceasefire and negotiations.
- Boosts cheerfulness.
- Mainly to attract crowds.
- Used for more creative design.
- Denotes energy and vitality.
- May be used to symbolize warmth by painters.
- Is associated with the autumn season.
- Epidemiologists use yellow to pinpoint areas of disease and sickness.
- A yellow lightning bolt is used to depict electricity.
- Often associated with the summer season
- Yellow in art denotes happiness, optimism, and playfulness.
- Utilized for imagination and spirituality.
- Also used to depict courage, mystery, and magic.
- Boosts new ideas.
- Purple is used to symbolize pride and royalty or nobility.
- Pink is a soft color, often associated with innocence.
- Crafts a sense of unconditional love.
- Used as a sign of hope.
- Dark pink depicts euphoria.
- Creates a calming effect.
- Depicts coldness
- Associated with futuristic technology
- “Feeling blue” is a common term to express sadness and depression.
- Preferred for formal events
- Associated with death.
- Is considered sleek and sophisticated
- Artists often use black to show pain and grief.
- Black and white together is used to show drama in photography.
Marketing and advertising are renowned for using colors to enhance sales. Colors are often used to attract people and even trigger hunger in some cases. Reports suggest that about 93% of customers buy the product by looking at visual packaging, and for 85% of customers’ color is the sole reason. Shops selling Maggie are painted yellow, thus even without reading the board, people know what the shop has to offer. Colors are everywhere. For marketing and web design, experts prefer to use fewer colors rather than mixing multiple shades. This creates clean, eye-catching signage, reducing chaos, and indecision in the customer’s mind. Food bloggers and influencers spend a lot of time editing photographs to make the color contrasts just right. Plays on hue, value, and contrast can dramatically change the perception of an image and make the ordinary look appealing.
Scientists and behavioral therapists have been working on ways to increase worker productivity with color therapy. It has been reported that colors like yellow, blue, and green are conducive to creativity. Office spaces that have added a splash of greenery have shown a 25% increase in the employees’ enthusiasm. Grey and black desks also have been noted to improve concentration.
There is a world of developments to tap into with color therapy. Following definitive studies and results, colors are sure to influence our lives in more positive ways.